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ABOUT SCOOP

  • SCOOP USA is the oldest FREE African-American weekly newspaper in the Delaware Valley and is dedicated to providing a communications platform for the communities that we serve. 
  • SCOOP reaches more than 30,000 readers weekly and is the most widely-read, free African-American newspaper in the Philadelphia Metropolitan Area. SCOOP USA is distributed citywide in Philadelphia, Chester, PA, Camden, NJ and Wilmington, DE.  
  • Distribution outlets include retail businesses, government buildings, elected officials’ offices, nonprofit organizations, union halls, supermarkets, churches, restaurants, barbershops/hair salons and apartment buildings.  
  • SCOOP’s mission is to share information that will inform, educate, enlighten and inspire people to positive action. We provide the platform for people to express their struggles, challenges and success stories. 
  • Our columnists are well-educated, well-rounded, community-oriented communicators. They include seasoned journalists, community activists/leaders and accomplished professionals. 

SCOOP Readership

  • Family-oriented
  • Urban dwellers
  • Politically aware/active
  • Active in community affairs
  • High level of interest in cultural events
  • Rely on SCOOP for lifestyle information

Your advertisement will be featured in our paper, on our website and social media – three hits for the price of one! Our rates are comparable with industry standards and include discounts for those who commit to four or more insertions. Your business or organization can impact the lives of SCOOP USA readers and supporters by partnering with SCOOP to share your valuable information on programs, services and events. Please contact me for more information. Thank you for your consideration. Looking forward to hearing form you!

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additional information

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Points of Interest

Points of Interest

-Weekly TV guide

-Church news

-Horoscope and star advice

-Lottery results and SCOOP  U.S.A. pick hits

-Fashion guide

-Restaurant guide

-Educational news

-Local sports columns

-Community highlights

-Weekly black history news

-Movie, theatre, entertainment reviews

-Special Editions Every Month

-Community Columnists from Around the Delaware Valley!

Editorial Premise

SCOOP U.S.A.’s editorial premise is to provide positive news and information to inner city residents. We balance our important lifestyle news with the most comprehensive regional community news of any publication. Our weekly columnists provide our regular readers further insight into subjects ranging from beauty and health to local politics. This is important, not only for our readers but also for SCOOP U.S.A. advertisers who rely on a responsive and active readership for effective marketing.


Special Sections

SCOOP U.S.A. offers display advertisers special bannered sections for Lifestyle and Entertainment, Editorials, Food, Health and Business. Other sections include:

Restaurant Guide

Business Directory

Special advertising promotional supplements

EDITORIAL CALENDAR

NOVEMBER 16, 2018

THANKSGIVING DAY

NOVEMBER 16, 2018

THANKSGIVING DAY

DECEMBER 21, 2018

CHRISTMAS EDITION

DECEMBER 21, 2018

CHRISTMAS EDITION

DECEMBER 28, 2018

KWANZAA EDITION

DECEMBER 28, 2018

KWANZAA EDITION

JANUARY 4, 2019

NEW YEARS FEATURE EVENTS

JANUARY 4, 2019

NEW YEARS FEATURE EVENTS

JANUARY 18, 2019

DR. MARTIN LUTHER KING, JR. DAY EDITION

JANUARY 18, 2019

DR. MARTIN LUTHER KING, JR. DAY EDITION

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